Brand Philosophy

 

Kudarat, literally translated from Hindi, means Nature, which further resonates with elements, change and the inevitable effects of time and transition. This makes us think of the Japanese philosophy of wabi-sabi (侘寂), centered on the acceptance of transience and imperfection. It speaks of the beauty in impermanence, while noticing the aesthetic effects of time on Earthly objects and components.

Changing the perceived idea of a skincare label from being just beautifying or cosmetic to ‘caring & understanding’.

At Kudarat, we do not believe in fighting the inevitable effects of nature, weather and time, but understanding and embracing them. Hence, terms like ‘anti-aging’ and ‘anti–wrinkle’ do not enter our vocabulary. Instead, our products aim at making you comfortable in your own skin.

Keeping with this philosophy, Kudarat skincare products are made exclusively of organic compounds and are ‘grain-free’, making them suitable for those with sensitive skin and gluten-intolerance. Each product has been handcrafted to provide the essential nourishment that your skin needs to retain and enhance its finest characteristics.

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